Overdraft Facts

Landing Page

With the Consumer Bankers Association, I developed a new microsite – Overdraft Facts – to highlight the value of overdraft services and convey how misguided regulatory action could ultimately limit access to a financial tool utilized by millions of Americans in times of need.

Ahead of expected regulatory action from the CFPB on overdraft and in the weeks following, the microsite served as a resource for policymakers to get the facts on the impact of bank-led overdraft innovations and reforms, which have already led to billions in consumer savings.

Digital Ads

To further amplify the new site, I developed digital and display ads targeted towards policymakers inside the beltway.